We produced a studio-based launch video for Lucky Wheels Club’s first apparel and accessories collection. The creative direction focused on presenting each product with bold, punchy visuals — using dynamic camera movement, lighting, and editing to reflect the brand’s gritty, performance-driven aesthetic.

The goal was to elevate the products and create a high-energy piece that builds hype around the collection, designed for use across the brand’s digital platforms and social media channels. We handled full production and post, delivering a clean, versatile asset for the campaign.