We produced a spec ad for JBL’s Peak Endurance 3 headphones, featuring BMX rider Alejo Duran. The video highlights the headphones’ durability and performance through a fast-paced, action-driven narrative — following Alejo through an intense ride in an urban environment.

Designed to showcase how JBL’s audio tech supports athletes in motion, the piece blends dynamic riding sequences with close-up product shots and lifestyle moments, positioning the headphones as a perfect fit for high-performance, endurance-focused consumers.