We produced a launch video for LA Fitness’ 2024 apparel and merchandise line, designed to showcase the gear in action across multiple environments. The piece follows two athletes — one running through the city, the other through nature — ultimately converging in the gym, highlighting the versatility and performance of the new collection.

The video was crafted to align with LA Fitness’ brand values of movement, endurance, and strength — helping position the merch line as an extension of the active lifestyle the brand promotes. Delivered for use across LA Fitness' digital platforms and in-gym displays.