We produced the launch video for Lucky Wheels Club’s first-ever giveaway: a Gen 2 Ford Raptor. The goal was to generate hype and drive entries for the giveaway by showcasing the truck’s aggressive styling, performance, and presence.

The video was shot in a desert environment, blending cinematic visuals with fast-paced editing to match the energy of the brand and the excitement of the launch. We handled creative direction, production, and editing — delivering a high-impact video that helped build momentum around Lucky Wheels Club’s debut giveaway campaign.